Fuse - Brand Refresh

Fuse is the student ministry of NewSpring Church. For this brand refresh, we wanted to explore what it would look like for our brand to be expressed through the eyes of our target audience, middle and high school students. We partnered with students to understand what comes to their mind when they think of Fuse and worked with the team to visually express that. The goal was that every student could personally identify with one of these specific logo lockups to make them feel like they belong.